Content is the currency of the web. However customers find or interact with your brand, it’s through some form of content – from a brochure or website to a Facebook post or blog post.
Some brands have created entire businesses by creating search and social-optimized content that gets noticed. And the good part is that anyone can launch a content marketing program. You just have to think hard about what your audience wants to see and how you can develop your brand identity through content.
In this recording, Blaise Lucey, Director of Product & Content Marketing and Denise Chan, Senior Content and Community Manager, will take you through the steps you need to get a content program off the ground, from blog and social channels to generating leads and selling product. You’ll learn:
- How to develop content your audience will like
- What makes a good blog & editorial calendar
- Tips for optimizing content for social and search
- How to build your first multichannel content campaign
- Tracking and proving ROI
